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Pharmaceutical Marketing
Spotlight

The Single Source of Truth

Sarbanes-oxley, 21cfr part 11, HIPAA, pharmaceutical CGMPS for the 21st Century: The industry has been hit in the past three years with a regulatory load unprecedented in its depth, breadth, and complexity. And because record-keeping, security of records, and auditability are at the core of what the federal government seems to be trying to accomplish, information technology is at the core of pharma's response. Across the industry, companies are scrambling to gain more complete control over their data.
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Featured Wire Releases What's this?
2-2-06 22:09 ET
Finding a Job in the Life Science and Healthcare Industry
Focus On: Executive Profile

Changing Diabetes

Martin Soeters (pronounced soo't rs) has dedicated a quarter century—almost half his life—to the company at which he's now president of US operations. Novo Nordisk, where Soeters has worked since 1980—in various executive roles and locations, from The Netherlands (his homeland) to Belgium to France—is a leader in diabetes treatment, with the largest portfolio in the industry.
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Features

Japanese Wedding

Just how traditional marriages join a couple together from a common culture, Daiichi and Sankyo are merging based on a sense of having come from the same place, and facing the same future. But the art of integration lies in creating new ways of working that make the marriage bigger than the sum of its parts. Officiating the marriage is John Alexander, MD, head of pharma development for Daiichi Sankyo.
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Thought Leader

Scientific Expression

Back in December 2005, the New England Journal of Medicine (NEJM) issued an "Expression of Concern" over the VIGOR (Vioxx Gastrointestinal Outcomes Research) study published in 2000. The journal's editors stated that omissions regarding adverse cardiovascular events called the integrity of the study into question, and asked the VIGOR investigators to submit a correction.
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PharmExec's 2006 Forecast

Medicare Part D launches. $23 billion worth of patents expire. FDA wrestles with safety issues. Pharma prepares for unprecedented cost cutting and restructuring. 2006 promises to be banner year—if you like roller coasters.
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50 5 2005:
Five things you can do to prepare for compliance in all 50 states - starting today


Implementation of policies that respond to industry compliance standards poses a considerable burden for companies in terms of time and expense. Unless industry changes its response to state laws, the condition will worsen.
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Industry Roundup

Prescription Drug Addiction Study Recommends Marketing Sensitivity

 


Bustin' a CAP: The Competative Acquisition Program

 


It's All Relative. We are living in a post-Vioxx world where DTC can no longer exclusively mean direct-to-consumer advertising (DTCA).

 


Feds issue marketing rules for Medicare Part D

 
Wire Releases What's this?
April 2008
 
4-24-08 17:07 ET

OR-Live Introduces OR-Podcast

November 2007
 
11-6-07 17:32 ET

New Physician Resource for Practice Management, Clinical Decision Support and Patient Care

February 2007
 
2-6-07 18:29 ET

Southern California Physician Magazine to Feature National News From the American Medical Association

August 2006
 
8-24-06 12:03 ET

2005 Medical Group Data Finds Financial Losses, Despite Increases in Physician Compensation for Most Specialties

July 2006
 
7-25-06 10:29 ET

Direct Selling to Women Physicians – A Checklist of Do’s and Don’ts

May 2006
 
5-23-06 17:27 ET

Cryo-Cell Presents Plureon® Placental Stem Cell Collection during a Live Webcast June 6, 2006 at 6:00 PM EDT (22:00 UTC)
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